Why isn’t my business showing up in ChatGPT?

Your site doesn’t say it in words

AI reads text. If your services live in photos, PDFs or a booking widget, it can’t quote them. A page that says “Botox in Murray Hill, from $12 a unit, Saturdays too” gets named. A gallery doesn’t.

Fewer reviews than the businesses it picks

The AIs mention ratings and review counts out loud. In one of our audits, the salon AI skipped had 4.1 stars from 312 reviews; the ones it named had 4.8 to 5.0.

You’re not on the lists it reads

Answers lean on directories and “best of” lists: Yelp, booking apps, trade directories, local press. If you’re missing there, you’re missing in the answer.

Your listings are thin or don’t match

Google Business Profile, Bing Places and Apple Maps feed the map cards the AIs show. Missing hours, a different phone number or no services listed all hurt.

The question is more specific than your site

People ask “open Sunday”, “near the 6 train”, “takes Delta Dental”. If no page answers that, AI names someone whose page does.

Each AI uses different sources

Showing up in Gemini doesn’t mean ChatGPT knows you. They rarely agree, so check all five, not one.

Your site blocks AI from reading it

Some site builders have a switch that blocks AI crawlers. It’s worth a 2-minute check in your settings and robots.txt.

What to do this week

1. Ask ChatGPT 5 questions your customers ask. Don’t include your name.
2. Write down who it names instead, and what their pages say that yours doesn’t.
3. Add one plain-text page per main service: what, where, price from, hours, FAQs.
4. Complete Google Business Profile and Bing Places with the same name, phone and hours.
5. Ask your last 20 happy customers for a review.

Questions