When someone asks AI for a plumber near them, does your business appear?
A burst pipe at 11 p.m. means one question to an AI assistant and a call to the first name. We check if that name is yours, and if not, who it is and why.
Our Upper West Side study, October 2026
Questions your customers ask AI
- Emergency plumber near me open now
- Plumber who works on co-op and pre-war buildings
- Who can fix a burst steam pipe in [neighborhood]?
- Licensed plumber for a bathroom renovation
- Affordable plumber with good reviews near me
Every audit uses 20 questions like these, written for your city and services. 18 never mention your name.
What we usually find
One company can own an assistant
In our study, ChatGPT named the same company in 9 of 10 answers. Once an assistant trusts you, it keeps naming you.
Each assistant has different favorites
Copilot and ChatGPT named 49 plumbers between them and not one in common. You need to check each one.
Licenses and building types matter
Questions about co-ops, steam heat and permits favor businesses that spell out licenses and building experience.
What the audit fixes
Google, Bing and Apple, including 24/7 or emergency availability.
Service area, license, hours and services, machine-readable.
Emergency repairs, renovations, co-op work: plain answers with your license number.
"Fixed our steam riser in a pre-war co-op" beats five generic stars.
Read the research
See the full study → (Our Upper West Side study, October 2026)
Questions
Do you work with other home services?
Yes: plumbers, electricians, HVAC, locksmiths, movers, cleaners and contractors. The questions change, the method doesn't.
I mostly get work from referrals. Does this matter?
Referrals now get checked with AI. People ask "is [your company] any good?" and the answer comes from your listings and reviews. Two of our 20 questions test exactly that.
Can I see results by neighborhood?
Yes. We write questions around the neighborhoods and building types you actually serve.
Other industries
Find out if AI recommends you
We run 20 real customer questions through ChatGPT, Gemini, Perplexity, Google AI Mode and Copilot and show you who gets named instead, and why.Free check: ChatGPT, 5 questions, same day. Full audit: 5 AIs, 20 questions, 48 hours.
Get my free check Full audit $79
