Ask AI in Spanish instead of English, and it recommends different lawyers
In 30 seconds
- Asked what a lawyer costs, Copilot named no firm, in English or in Spanish.
- For “speaks Spanish, near Roosevelt Ave”, ChatGPT’s #1 changed when we asked in Spanish.
- ChatGPT showed no ads in any of its 10 legal answers.
2AI assistants
20answers
28firms named
6 / 9#1 picks changed with the language
What we found
In the AIs’ own words, from answers we got on October 22, 2026 (shortened).
Ask in Spanish, get a different #1
Immigration lawyer near Roosevelt Avenue in Jackson Heights who speaks Spanish
ChatGPT, in English
#1: Borja Law Firm, P.C.
vs
Abogado de inmigración cerca de Roosevelt Avenue en Jackson Heights que hable español
ChatGPT, in Spanish
#1: MVELEZ Law (Mayra A. Vélez).
Same assistant, same question. Only the language changed.
English and Spanish answers used different directories
Green card lawyer in Jackson Heights, Queens with good reviews
Copilot, in English
Named lawyers from Super Lawyers profiles.
vs
Abogado para la green card en Jackson Heights, Queens con buenas reseñas
Copilot, in Spanish
Named lawyers from LosAbogadosHispanos.us.
The only name in both answers was Gehi & Associates.
A published free consultation got a firm named on cost
How much does an immigration lawyer cost in Jackson Heights, NYC?
Copilot
$150–$700 an hour. No firm named.
vs
ChatGPT
#1: Gehi & Associates, which “advertises a free initial consultation.”
In Spanish, ChatGPT picked Gehi first again for the same reason.
Free legal help: a different #1 in each language
Free or low-cost immigration legal help in Jackson Heights, Queens
ChatGPT, in English
#1: Chhaya CDC.
vs
Ayuda legal de inmigración gratis o barata en Jackson Heights, Queens
ChatGPT, in Spanish
#1: La Victoria Foundation. Chhaya wasn’t named.
Copilot also changed its #1: MOIA in English, Make the Road New York in Spanish.
Who each AI picked first
One dot per answer. Same color across a row means the assistants agreed.
| Copilot | ChatGPT | |
|---|---|---|
| Best immigration lawyer EN | ||
| Best immigration lawyer ES | ||
| Near Roosevelt Ave, speaks Spanish EN both agree | ||
| Near Roosevelt Ave, speaks Spanish ES | ||
| How much does it cost? EN | ||
| How much does it cost? ES | ||
| Green card lawyer, good reviews EN | ||
| Green card lawyer, good reviews ES | ||
| Free or low-cost help EN | ||
| Free or low-cost help ES |
Gehi & AssociatesAna Maria Bazan Law FirmBorja Law FirmOtherNone named
See every #1 pick by name
| Question | Copilot | ChatGPT |
|---|---|---|
| Best immigration lawyer EN | Gehi & Associates | Ana Maria Bazan Law Firm |
| Best immigration lawyer ES | Gehi & Associates | Law Office of Marilyn Orbach-Rosenberg |
| Near Roosevelt Ave, speaks Spanish EN | Borja Law Firm | Borja Law Firm |
| Near Roosevelt Ave, speaks Spanish ES | Law Offices of Richard La Salle | MVELEZ Law |
| How much does it cost? EN | none named | Gehi & Associates |
| How much does it cost? ES | none named | Gehi & Associates |
| Green card lawyer, good reviews EN | Gehi & Associates | Lhachoepa Law Offices |
| Green card lawyer, good reviews ES | Gehi & Associates | Ana Maria Bazan Law Firm |
| Free or low-cost help EN | MOIA legal support | Chhaya CDC |
| Free or low-cost help ES | Make the Road New York | La Victoria Foundation |
What a business with Spanish-speaking clients can do this month
- Test your visibility in both languages; treat them as two markets.
- Say "hablamos español" on your website, Google profile and Spanish-language directories.
- Get listed in the directories each language relies on, not just the English ones.
- Publish what a first consultation costs, even if it's free.
Do your clients find you in their language?
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