Does AI know which services your salon actually offers?
Clients ask AI for "a salon that does balayage near me" or "a spa open Sunday". If AI doesn't know you offer it, you're not in the answer, even when you're the best at it.
Anonymized client audit, October 2026
Questions your customers ask AI
- Best hair salon in [neighborhood] for balayage
- Salon that specializes in curly hair near me
- Spa open on Sunday for a facial
- Brazilian blowout near me
- Salon where stylists speak Spanish or Portuguese
Every audit uses 20 questions like these, written for your city and services. 18 never mention your name.
What we usually find
Recommended for some services, invisible for others
The salon we audited was named for "full-service salon in SoHo" but disappeared for HydraFacial, lymphatic drainage and Sunday appointments.
Your service menu is the source
If treatments only live in an image or a booking app, assistants often can't read them.
Language is a filter
Questions asked in Spanish or Portuguese return different salons than the same question in English.
What the audit fixes
Google, Bing and Apple, with categories that match how clients ask.
Plain text on your site, not only a PDF, image or booking widget.
Services, hours, languages spoken and location.
"Best balayage in SoHo" helps more than "great place".
Read the research
See the full study → (Anonymized client audit, October 2026)
Questions
Is the 40/100 example a real salon?
Yes, it's a real audit we ran in October 2026. We show it anonymized because we only publish client names with written permission.
Do you test in Spanish and Portuguese?
Yes. If your clients ask in Spanish or Portuguese, we write the questions in those languages too.
How fast do changes show up?
Listing and website fixes are usually picked up within weeks. We re-test the same 20 questions 30 days after fixes go live.
Other industries
Find out if AI recommends you
We run 20 real customer questions through ChatGPT, Gemini, Perplexity, Google AI Mode and Copilot and show you who gets named instead, and why.Free check: ChatGPT, 5 questions, same day. Full audit: 5 AIs, 20 questions, 48 hours.
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