Three AI assistants named 48 West Village trainers and gyms. They agreed on the top pick 3 times out of 10.
In 30 seconds
- ChatGPT showed a paid ad in 7 of 10 answers, mostly for Equinox.
- On price, Copilot named only one gym: the one that publishes its rates.
- Holly Roser Fitness was #1 on all three for “beginners over 40”.
3AI assistants
29answers
48businesses named
7named by all three
What we found
In the AIs’ own words, from answers we got on October 22, 2026 (shortened).
Publish your prices and you’re the one named
How much does a personal trainer cost in the West Village, NYC?
Copilot
Only business named: Gotham Gym, which lists $143, $136 and $129 per session.
vs
Gemini
$80–$200+ per session. No business named.
ChatGPT named the 14th Street Y, the only one in its answer with published rates.
An ad inside the answer
Best personal trainer in the West Village, Manhattan
ChatGPT
#1: Willspace.
Ad inside ChatGPT’s answer
Equinox – 1:1 Personal Training.
Ads appeared in 7 of 10 ChatGPT answers: Equinox six times, Rogue Fitness once.
When a site names its audience, all three agree
Personal trainer for beginners over 40 in Greenwich Village, NYC
Copilot
#1: Holly Roser Fitness. Its site says “complete beginners” and “menopause support”.
Gemini
#1: Holly Roser Fitness.
ChatGPT
#1: Holly Roser Fitness.
One of only 3 questions where all three assistants picked the same #1.
“Open early” meant three different studios
Boutique fitness studio in the West Village open early in the morning
Copilot
#1: Equinox Greenwich Ave, 5:30 am.
Gemini
#1: New York Pilates, 6:30 am.
ChatGPT
#1: Club Pilates West Village, 6:45 am.
Each pick came from the opening hours the studio lists.
Who each AI picked first
One dot per answer. Same color across a row means the assistants agreed.
| Copilot | Gemini | ChatGPT | |
|---|---|---|---|
| Best personal trainer | |||
| Best gym | |||
| Private studio near Christopher St all 3 agree | |||
| Kettlebell or strength classes | |||
| How much does a trainer cost? | |||
| Trainer for beginners over 40 all 3 agree | |||
| Boutique studio open early | |||
| In-home personal trainer | |||
| Pilates with good reviews all 3 agree | |||
| Gym with day passes near Washington Sq | – |
WillspaceNew York PilatesVariant Fit NYCTMPL West VillageEquinox Greenwich AveHolly Roser FitnessOtherNone namedNot tested
See every #1 pick by name
| Question | Copilot | Gemini | ChatGPT |
|---|---|---|---|
| Best personal trainer | Variant Fit NYC | TMPL West Village | Willspace |
| Best gym | Equinox Greenwich Ave | TMPL West Village | Equinox Greenwich Ave |
| Private studio near Christopher St | Willspace | Willspace | Willspace |
| Kettlebell or strength classes | F45 West Village | West Village Athletic | LIFTONIC |
| How much does a trainer cost? | Gotham Gym | none named | Variant Fit NYC |
| Trainer for beginners over 40 | Holly Roser Fitness | Holly Roser Fitness | Holly Roser Fitness |
| Boutique studio open early | Equinox Greenwich Ave | New York Pilates | Club Pilates West Village |
| In-home personal trainer | FITHAUS | Variant Fit NYC | Type A Training |
| Pilates with good reviews | New York Pilates | New York Pilates | New York Pilates |
| Gym with day passes near Washington Sq | TMPL West Village | not tested | Crunch Union Square |
What a West Village trainer or studio can do this month
- Write a page for each client you want: beginners, over-40, pre/postnatal, in-home.
- Put your street and nearby landmarks in the first lines of those pages.
- Publish at least a starting price per session or package.
- Keep opening hours identical on your site, Google, Yelp and ClassPass.
Is your studio in the answer?
We run your clients' real questions through ChatGPT, Gemini, Perplexity, Google AI Mode and Copilot and show you who gets named instead, and why.Free check: ChatGPT, 5 questions, same day. Full audit: 5 AIs, 20 questions, 48 hours.
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