Is AI sending clients to your gym, or to the one next door?
"Best personal trainer near me" is now an AI question, and ChatGPT shows ads in most of those answers. We check whether you're in the recommendations, who's paying for the ad slot, and what to fix.
Our West Village study, October 2026
Questions your customers ask AI
- Best personal trainer near me for strength training
- Pilates studio in [neighborhood] for beginners
- Gym with a sauna open early in the morning
- Trainer who works with people over 50
- Boxing class near me with good reviews
Every audit uses 20 questions like these, written for your city and services. 18 never mention your name.
What we usually find
Ads are now in the answer
ChatGPT showed a labelled ad in 7 of 10 fitness answers in our test. The recommendations themselves are still earned.
Specialties win specific questions
"Over 50", "postnatal", "beginners": businesses that say who they serve get named for those questions.
Class schedules need to be readable
If your schedule only lives in an app, assistants can't tell if you're open at 6 a.m.
What the audit fixes
Google, Bing and Apple, with categories for each class type.
Classes, hours, amenities and location.
Beginners, seniors, postnatal, athletes: plain answers on each.
"Lost 20 lbs with Ana's 6 a.m. class" helps AI match you to questions.
Read the research
See the full study → (Our West Village study, October 2026)
Questions
Should I buy ChatGPT ads instead?
Ads sit next to the answer; recommendations come from sources AI trusts. We focus on earning the recommendation, which keeps working without a budget.
Do you work with independent trainers?
Yes. Solo trainers often have the most to gain because a clear listing and a few specific reviews go a long way.
How many questions are about my specialty?
You choose. We write the 20 questions around the classes and clients you want more of.
Other industries
Find out if AI recommends you
We run 20 real customer questions through ChatGPT, Gemini, Perplexity, Google AI Mode and Copilot and show you who gets named instead, and why.Free check: ChatGPT, 5 questions, same day. Full audit: 5 AIs, 20 questions, 48 hours.
Get my free check Full audit $79
