Is AI recommending your law firm, in every language your clients speak?
People ask AI for an immigration, injury or family lawyer, and many ask in Spanish. We found the top pick changes with the language. We check where your firm stands in both.
Our Jackson Heights study, October 2026
Questions your customers ask AI
- Immigration lawyer near me who speaks Spanish
- Abogado de inmigración en [barrio] con buenas reseñas
- Affordable lawyer for a green card application
- Free consultation immigration attorney in Queens
- Is [your firm] a good immigration lawyer?
Every audit uses 20 questions like these, written for your city and services. 18 never mention your name.
What we usually find
Language changes the answer
Asking the same question in Spanish instead of English changed the top recommendation in 6 of 9 cases.
Nonprofits and big firms crowd the list
Assistants mix legal aid groups, large firms and solo attorneys. Clear practice areas and languages help you stand out.
Bar listings and directories are sources
Avvo, Justia and bar association pages show up next to Google listings.
What the audit fixes
Google, Bing, Apple and legal directories, in English and Spanish.
Practice areas, languages, attorneys and office hours.
A Spanish page that answers what clients actually ask, not a machine translation.
Spanish-language reviews help Spanish-language questions.
Read the research
See the full study → (Our Jackson Heights study, October 2026)
Questions
Do you give legal marketing advice that touches ethics rules?
We stick to factual information: practice areas, languages, credentials, hours and location. We don't write claims about results.
Do you test in Spanish?
Yes. For firms with Spanish-speaking clients we split the 20 questions between English and Spanish.
Which practice areas do you cover?
Any area where clients look locally: immigration, personal injury, family, real estate, criminal defense, estate planning and more.
Other industries
Find out if AI recommends you
We run 20 real customer questions through ChatGPT, Gemini, Perplexity, Google AI Mode and Copilot and show you who gets named instead, and why.Free check: ChatGPT, 5 questions, same day. Full audit: 5 AIs, 20 questions, 48 hours.
Get my free check Full audit $79
